Track record

Built from the ground up, and run for the long haul.

Selected work from 28 years of building, launching and fixing consumer brands.

0→50^%of a brand's revenue built from a new hunting segment in just a few years

~3–4^×industry-average revenue per employee from a tech-enabled lean model

~$80^Min combined sales from six international brand launches

500^%+average return on ad spend while doubling a DTC channel

Heritage footwear · Outdoor & hunting · 2008–present

Zamberlan North America

Built the U.S. subsidiary of a family-owned Italian boot maker from a standing start into a profitable, multi-channel business. I still lead it today as fractional GM.

Opened 400+ doors across specialty outdoor, sporting goods, hunting and online retail
Led the brand into Western hunting, which grew from nothing to nearly half of revenue
Improved gross margin by 1,125 bps through factory-direct product, import restructuring and 3PL work
Built an integrated ERP, EDI, e-commerce and service stack and a DTC channel from zero
Led a U.S./Canada consolidation and reorganization that cut overhead sharply while growing revenues

Surf, ski & snowboard · Growth strategy

Wend / StickyBumps

A full growth strategy and go-to-market engagement for a heritage board-sports wax brand looking beyond its core.

Market sizing and competitive analysis across bike, ski and snowboard
Channel value-chain mapping and a multi-category go-to-market plan
A financial planning toolkit built to run the plan

A hiker walking a green, overgrown trail

Market entry · Apparel, footwear & gear

Six brand launches into North America

Through my earlier firm, I took six European and Latin American active lifestyle brands into U.S. outdoor, sporting goods and hunting retail. Together they generated nearly $80M in sales.

Import, pricing and distribution models built for each brand
Independent rep networks and launch accounts with national retailers

Private equity & family offices

Investor diligence & acquisitions

I source, assess and diligence lower-middle-market consumer brands for PE and family-office investors, including targets in outdoor, sporting goods, fitness and wellness valued at $10M to $50M.

Operational and commercial diligence on acquisition targets
Value creation and post-close operating plans

Foundations

Big-company discipline, founder-level ownership.

Before building brands, I learned the fundamentals inside large, well-run organizations. That training still shapes how I plan, measure and decide.

Global consumer productsCost, demand and production planning at a leading consumer products manufacturer.

Global supply chainCorporate finance and capital budgeting at a multi-billion-dollar logistics company.

Strategy consultingGrowth strategy and private equity diligence at L.E.K. Consulting.

Wharton & LauderMBA in strategic management and an MA in international studies.

Next step

Let's talk about what's next for your brand.

A 30-minute call is free. You describe where the business is stuck, and I tell you candidly whether and how I can help.

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